Three months in and flying high: a reflection on Mackies Crisps Rebrand

Just three short months ago, our Mackies Crisps rebrand got underway. A transformation as monumental as a butterfly emerging from its crisp-alis. We shed our old skin and took to the skies as Taylors Snacks. Ready to bring our unique and mouthwatering snacks and flavours to a broader audience. Today, we’re taking a moment to reflect on our incredible journey from Mackies Crisps to Taylors, and the promising road that lies ahead.

Entering the world as Taylors

Our rebirth as Taylors Snacks wasn’t about forgetting our roots, but rather evolving to better connect with YOU, our wonderful snack lovers. As a family business, we’ve always valued the bonds we share with our customers. In changing to Taylors through the Mackies Crisps rebrand, we wanted to reinforce that familial warmth and charm that has defined us for decades.

James Taylor, Managing Director of Taylors Snacks, holding new boxes of Taylors crisps, as part of the Mackie's Crisps rebrand.

A positive response

And what an overwhelmingly positive response we’ve seen! The last three months have been nothing short of magical. Our existing customer base have embraced this change with open arms. Proving once again that at the heart of Taylors, it’s all about family, friendship, and the shared joy of snacking.

Support from our amazing customers!

We’ve received heartwarming messages from fans who are overjoyed with the way we’ve kept our classic flavours. Whilst introducing innovative new ones, like our Jalapeño & Mature Chaddar ridge cut crisps. As we’ve expanded our range to suit diverse taste buds during the Mackies Crisps rebrand, it’s been nothing short of thrilling to see you all enjoy the full spectrum of our snacks.

Ready to take on the world…

Our transition from Mackies Crisps to Taylors has also brought us closer to achieving our goal of becoming a household name, not just in Scotland but across the UK. We have seen growth not only in brand recognition, but customer loyalty too. Signs that Taylors isn’t just a new name but a brand that’s here to stay for the long run.

One of the prize cattle from the Royal Highland Show in 2023, where Taylors sampled their new snacks as part of the Mackies Crisps rebrand.

Looking to the future

It’s been three months of triumph, but we’re not resting on our laurels. We have grand plans for the future as the Mackies Crisps rebrand concludes. New flavours, innovative products, and initiatives that reach beyond our tasty snacks. All while holding firm to our commitment to quality and, of course, to you.

Keep watching this space

So here’s to a splendid start, and to the promising journey that lies ahead. As we continue to expand and innovate, we want to thank you for coming along with us on this exciting adventure. Keep an eye out on our TikTok, Facebook, Instagram, and Twitter pages. And remember, Taylors Snacks isn’t just about the destination, but the journey and the delicious snacks we share along the way. Stay tuned, the best is yet to come!

  • Chunky crisps

  • Bold flavours

  • Unique crunch

  • Irresistible popcorn